1.What is Digital Marketing?
Digital marketing is a broad term that encompasses all the marketing channels and methods that you can use to promote products or services on the Internet.
2.What is Marketing Automation?
Marketing automation is a set of processes, techniques and strategies that bring together all the marketing actions that are carried out on potential buyers to convert them into customers. In the market there are many platforms that allow automating all these processes. to turn manual tasks into automatic to save resources and time. It is widely used in inbound marketing.
3.What is Marketing B2B?
As the name suggests, business-to-business marketing refers to the marketing of products or services for other businesses and organizations, as opposed to B2C marketing which is geared towards consumers.
4.What is Marketing B2C?
Business-to-customer marketing, commonly known as B2C marketing, is a set of strategies, practices and tactics that a company uses to promote its products or services to customers, unlike B2B marketing that is oriented to other companies and non-consumers.
5.What is a CSM or content system management?
A content management system or CMS (Content Management System) is one of the easiest ways to make a website since it does not need coding. These content management systems provide an administration panel with a drag and drop system. Some of these content management systems are: WordPress, HubSpot, Square Space, Mailchimp …
6.What is lead generation?
Lead generation is the process of attracting prospects and converting them into someone who has an interest in your company’s products and services. All of this through conversion-oriented marketing strategies. Such as marketing campaigns and eBook downloads.
7.What is lead scoring?
Lead scoring is the process of assigning points to each lead you generate for your business. This process helps your sales and marketing team prioritize leads, respond to them appropriately, and increase your customer conversion rate. This process helps you qualify when a lead is ready to be sent to the sales team. As well as, it helps you qualify the leads to be able to include them in the indicated stage of the marketing funnel.
8.What is a landing page?
A landing page is an independent page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after clicking a link in an email or ads from Google, YouTube, Facebook, Instagram, or similar places on the web. They are usually designed with elements thought to increase conversion.