Remarketing Ads

Most companies treat growth as new customer acquisition. However, improving your conversion rate is equally important and that is exactly what remarketing can help you with.

Remarketing is a process of targeting people who are stuck at some level of your conversion funnel (for example, cart abandoners) and need to be pushed further (example- make a payment) with a tweaked marketing message.

Referral discounts

One of the best user acquisition channels is undoubtedly word of mouth/referral marketing. From a growth rate perspective, you should be taking leverage of this and driving referral discounts in a scientific fashion.

Dropbox, as you might know, is a cloud storage provider. In its early days, the company had scaled to a level but was still struggling with exponential growth. Their first growth hacker, Sean Ellis started out the following

Adding a referral option right in their signup process helped Dropbox go from 100,000 users to 4,000,000 in 15 months

Building search engine traffic the right way

Here is how B2C startups need to rock their SEO strategy and optimization:

• Understand which content is in demand. Using Google Keyword Planner and KeyworTool.io, try and understand which keywords are people looking for and where competition is less. For example, here is a research I did when I had to write something about startup marketing ( the highlighted keywords are the ones that I selected finally.
• Build an amazing piece of content. Make sure that the content is not just made for the purpose of SEO and rankings, but to actually provide great value to someone. Be as descriptive as possible (long-form content works best), use the most amazing images you can and of course, format it right.
• Promote your content to the right people: Most people get stuck here. They believe that producing great content is all that is needed for rankings. However, that is not the case at all. Promoting your content the right way is super important.

Social media conversations

You can get a lot of information on social media marketing, social media engagement and all sorts of social media tools on the planet, but one of the most important growth hacks in the B2C space is engagements on social media.

• Identify your target audience on social media. People use hashtags and keywords all the time. Using tools like Hootsuite, you can track the hashtags people use in their social media updates and start interacting with them in a genuine fashion.
• Ask for a review and not a sale. Ask people what they think of your product or service or blog posts. Never try to do a hard sell the first time. People will feel much better if you ask them for an opinion on your product rather than buying it. If they like it, they’ll definitely buy it.

 Conversion rate optimization

A lot of companies keep wondering where their marketing went wrong whereas the actual case was that their product had certain issues because of which customers were not moving further in the funnel.

• Understand how users are interacting with your website. Most companies keep pushing in more money but never really understand where the problem lies with their product. You have to understand what might be the issue with your website/app and then fix it. For example, a company that we were working with was facing a high card abandonment rate. We helped them see that as their product concept was new, people were not really sure about the credibility of their company. We decided to show customer testimonials on the product page in a bold way and conversions went much higher in one week.
• Keep testing with different landing pages. Tools like Unbounce can help you create different copies of your landing page in minutes. You should be always be testing by sending an equal amount of traffic to different pages (that you think might work well) and understand the conversion metrics from there. Whatever works, you need to go ahead with that.